The arrival of Longitude 77 Kolkata marks a significant moment for premium Indian spirits, as this globally acclaimed Indian single malt whisky from Pernod Ricard India makes its grand debut, captivating the city’s discerning spirits connoisseurs. Longitude 77, a premium Indian single malt whisky from Pernod Ricard India, has made its grand debut in Kolkata …
Globally Acclaimed Longitude 77 Whisky Expands Into Kolkata’s Premium Spirits Scene
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The arrival of Longitude 77 Kolkata marks a significant moment for premium Indian spirits, as this globally acclaimed Indian single malt whisky from Pernod Ricard India makes its grand debut, captivating the city’s discerning spirits connoisseurs.
Longitude 77, a premium Indian single malt whisky from Pernod Ricard India, has made its grand debut in Kolkata with an exclusive launch event at ITC Sonar, captivating the city’s discerning spirits connoisseurs with its blend of Indian craftsmanship and global expertise. The launch marked a key step in the brand’s expansion strategy, targeting markets with strong potential for premium whisky consumption.
Recognised internationally for its quality — including Gold medals at the London Spirits Competition, The Global Spirit Masters by The Spirits Business and Monde Selection — Longitude 77 reflects centuries of whisky-making heritage brought to life through expertise drawn from iconic global brands. Its distinctive character comes from a double maturation process in American bourbon barrels and wine casks, with ageing carried out in the cool, dry climate of Dindori, Nashik, yielding a rich profile with notes of caramel, vanilla and a hint of peat smoke.
The Kolkata launch gathered whisky lovers to experience a curated tasting that paired Longitude 77’s refined flavours with interpretations of local culinary elements, celebrating both the spirit’s complexity and the city’s vibrant cultural palate. Mahesh Patil, Master Blender, said the expansion into Kolkata underscores the brand’s commitment to showcasing Indian single malts on a world-class platform while connecting with connoisseurs who value premium craftsmanship.
Named after the 77° East longitude that runs through India, the whisky’s branding and philosophy also pay homage to the country’s geographic and cultural diversity. Longitude 77 is now available in key Indian markets, including West Bengal, and continues to set new benchmarks for Indian whisky enthusiasts as it grows its presence across India and beyond.
The Craftsmanship Behind Longitude 77
Longitude 77 has garnered international recognition, securing prestigious Gold medals at the London Spirits Competition, The Global Spirit Masters by The Spirits Business, and Monde Selection. This acclaim is a testament to its rich heritage, drawing upon centuries of whisky-making expertise from iconic global brands. The whisky's distinctive character is a result of a meticulous double maturation process, first in American bourbon barrels and then in wine casks. This is followed by careful ageing in the cool, dry climate of Dindori, Nashik, which imparts a rich flavour profile characterized by notes of caramel, vanilla, and a subtle hint of peat smoke.
A Taste of India: Longitude 77's Unique Profile
The launch event in Kolkata was a curated experience for whisky enthusiasts, featuring a tasting session that expertly paired Longitude 77's refined flavours with interpretations of local culinary elements. This approach celebrated both the spirit's inherent complexity and the vibrant cultural palate of Kolkata. Mahesh Patil, the Master Blender, emphasized that the expansion into Kolkata underscores the brand's dedication to showcasing Indian single malts on a world-class stage, while simultaneously engaging with connoisseurs who deeply appreciate premium craftsmanship.
Longitude 77's Kolkata Debut: A Celebration of Culture
The name 'Longitude 77' itself pays homage to India's geographic identity, specifically the 77° East longitude that traverses the country. This naming convention, along with the whisky's overall branding and philosophy, reflects a deep appreciation for India's diverse geography and rich cultural tapestry. Longitude 77 is now readily available in key Indian markets, including West Bengal, and continues to establish new benchmarks for Indian whisky enthusiasts as its presence expands both domestically and internationally.
Conclusion
The arrival of Longitude 77 in Kolkata signifies a significant milestone for premium Indian spirits. This acclaimed single malt whisky is set to redefine connoisseurship, offering a taste of India's growing prowess in the global whisky market, making Longitude 77 a must-try for enthusiasts.
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