Industry optimism is growing as FMCG supply chains in India begin to stabilize, marking a significant positive shift for the packaged food, beverages, and household goods sectors. Following adjustments related to GST 2.0, companies are reporting a noticeable improvement in logistics, enhanced compliance, and a resurgence in consumer momentum. India’s FMCG sector — covering packaged …
Only real tea leaves, exclusively derived from the Camellia sinensis plant, will now be permitted to be marketed as 'tea' under stringent new labelling guidelines issued by India's food regulator, FSSAI. This pivotal clarification aims to eliminate consumer confusion by distinguishing true teas from a wide array of herbal infusions and flavoured blends. India’s food …
Functional foods and supplements are experiencing a significant surge in mass consumer adoption, driven by a growing awareness of preventive health and the need for daily nutrition support. India’s nutraceutical industry is expanding faster than most mainstream consumer categories, driven by rising awareness of preventive health and daily nutrition support. Consumers are increasingly turning to …
The rise of wellness beverages in India is significantly reshaping the nation's coffee culture, introducing a new wave of health-conscious and visually appealing drink options to cafe menus. A new café trend is brewing — literally. The Black Sesame Latte, popular in South Korea, is set to enter India’s café menus as demand grows for …
Khapli atta products are gaining significant traction as Indian consumers actively seek out heritage-rich and nutrient-dense food alternatives. Once overlooked, this ancient grain is now a sought-after ingredient in health-conscious diets, driving a premium market. Once considered a forgotten grain, Khapli (Emmer) atta is making a strong comeback as Indian consumers increasingly seek heritage-rich, nutrient-dense …
Swiggy Instamart data shows a significant rise in international snacks demand, with Korean snacks and protein bars emerging as top choices for urban Indian consumers, particularly millennials and Gen-Z. This trend signifies a major shift in how Indians are snacking. Urban India’s snacking culture is undergoing a makeover, with Korean snacks and protein bars becoming …
The landscape of Indian food marketing is undergoing a significant transformation, moving beyond mere taste-centric advertising to embrace purpose-driven storytelling. Brands are increasingly highlighting sustainability, wellness, and positive social impact in their campaigns, resonating deeply with a new generation of consumers. Food brands in India are increasingly moving beyond taste-centric advertising and embracing purpose-driven storytelling …
Green packaging is rapidly moving into the mainstream of India's food industry, driven by a powerful combination of consumer demand for sustainability and proactive brand initiatives seeking environment-positive alternatives to traditional plastics. Eco-friendly packaging is rapidly becoming the new normal in India’s food industry, as both brands and consumers push for environment-positive alternatives to traditional …
Indian consumer food safety has emerged as the paramount concern for shoppers, with a recent PwC survey revealing a significant shift in priorities. For 84% of consumers, food safety and health now rank as their highest consideration when purchasing groceries or packaged foods, a stark indicator of evolving market dynamics. A new PwC survey has …
The latest consumer behaviour survey unveils that health, affordability, and familiar flavours are the biggest factors shaping **Indian food trends** in 2025. Urban consumers are increasingly conscious about nutrition, yet they still prioritize comfort, value, and convenience in their meals. A new consumer behaviour survey has revealed that health, affordability and familiar flavours are the …
