Absolut Mixers unveiled The Absolut Blue Trail at Echoes of Earth 2025, delivering an immersive artistic journey that translated Absolut’s iconic “Born Colourless” philosophy into a powerful expression of nature, creativity, and coexistence. Rooted in the belief that true vibrancy emerges when differences blend freely, Absolut’s colourless worldview found a natural partner in Echoes of …
Absolut Mixers announced the launch of its latest campaign, ‘Colourful Streets Colourless Stories’, a powerful photography-led initiative under its Born Colourless philosophy. The campaign brings together three award-winning photographers, Avani Rai, Hari Menon, and Pranay Pariyar, to capture the unseen stories of unity woven through everyday life in India. The photographers turn their lens towards everyday fleeting …
