Urban India’s snacking culture is undergoing a makeover, with Korean snacks and protein bars becoming major favourites among millennials and Gen-Z consumers. On-demand grocery platforms report a sharp rise in orders for imported snacks and health-focused bars. The trend reflects growing cultural exposure through K-dramas, social media and global travel — combined with India’s rising …
Swiggy Instamart Data Shows Rising Demand for International Snacks
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Urban India’s snacking culture is undergoing a makeover, with Korean snacks and protein bars becoming major favourites among millennials and Gen-Z consumers. On-demand grocery platforms report a sharp rise in orders for imported snacks and health-focused bars.
The trend reflects growing cultural exposure through K-dramas, social media and global travel — combined with India’s rising appetite for functional, lifestyle-driven food choices.
Protein bars and baked snacks are also gaining traction among gym-goers and young professionals seeking quick, filling and nutritious snack alternatives.
This marks a shift from traditional snacking toward global taste exploration and wellness-linked eating.
