Green Packaging Moves Mainstream as Consumers Demand Sustainability

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Eco-friendly packaging is rapidly becoming the new normal in India’s food industry, as both brands and consumers push for environment-positive alternatives to traditional plastics. Food companies are experimenting with biodegradable materials, recyclable paper formats and reduced-waste designs — in response to rising consumer expectations and environmental regulations. Retailers report that eco-conscious buyers are more likely …

Eco-friendly packaging is rapidly becoming the new normal in India’s food industry, as both brands and consumers push for environment-positive alternatives to traditional plastics.

Food companies are experimenting with biodegradable materials, recyclable paper formats and reduced-waste designs — in response to rising consumer expectations and environmental regulations.

Retailers report that eco-conscious buyers are more likely to choose brands that highlight sustainability initiatives on packaging. Some supermarkets and specialty stores are even testing refill models and minimal packaging formats.

Industry leaders believe sustainability is no longer just a marketing message — but a strategic priority shaping product development, logistics and brand identity.

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