India’s nutraceutical industry is expanding faster than most mainstream consumer categories, driven by rising awareness of preventive health and daily nutrition support. Consumers are increasingly turning to immunity boosters, probiotics, herbal supplements and plant-based formulas to complement their regular diets. Sales growth is particularly strong across e-commerce and modern retail pharmacies. Analysts say the trend …
Functional Foods & Supplements Gain Mass Consumer AdoptionFunctional Foods & Supplements Gain Mass Consumer Adoption
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India’s nutraceutical industry is expanding faster than most mainstream consumer categories, driven by rising awareness of preventive health and daily nutrition support.
Consumers are increasingly turning to immunity boosters, probiotics, herbal supplements and plant-based formulas to complement their regular diets. Sales growth is particularly strong across e-commerce and modern retail pharmacies.
Analysts say the trend reflects a shift from illness treatment to daily health maintenance, especially among working professionals and urban families.
This momentum is expected to continue as wellness becomes a long-term lifestyle priority.
