A Strategic Celebrity Partnership Bengaluru-based Supply6, a fast-growing nutrition and wellness startup, has announced that actor Kriti Sanon is joining the brand as both investor and ambassador. The move strengthens Supply6’s brand image in the crowded functional nutrition market, especially among millennial and Gen-Z buyers. Riding the Health & Wellness Wave Supply6 offers convenience-driven nutrition …
Celebrity Investment Trend Grows as Kriti Sanon Backs Supply6
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A Strategic Celebrity Partnership
Bengaluru-based Supply6, a fast-growing nutrition and wellness startup, has announced that actor Kriti Sanon is joining the brand as both investor and ambassador.
The move strengthens Supply6’s brand image in the crowded functional nutrition market, especially among millennial and Gen-Z buyers.
Riding the Health & Wellness Wave
Supply6 offers convenience-driven nutrition formats aimed at busy professionals, fitness-minded consumers and wellness enthusiasts. The brand focuses on:
✔ clean ingredient profiles
✔ functional nutrition
✔ on-the-go convenience
Celebrity-backed nutrition and wellness brands are now becoming mainstream — helping D2C brands rapidly scale trust and reach.
A Growing Consumer Shift
India is witnessing a strong move toward supplements, meal replacements and performance nutrition, supported by lifestyle-driven wellness adoption.
Supply6 hopes to capture that demand — backed by strong digital brand engagement.
