Funding Fuel for a Health-First Brand Clean-label D2C brand WickedGud has raised ₹20 crore to expand its range of junk-free packaged foods — appealing to India’s rapidly growing health-oriented consumer base. The brand focuses on everyday foods made without refined flour or artificial preservatives, targeting consumers seeking guilt-free alternatives. The Rise of Better-For-You Food Brands …
Clean-Label Brand WickedGud Expands After Fresh Investment
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Funding Fuel for a Health-First Brand
Clean-label D2C brand WickedGud has raised ₹20 crore to expand its range of junk-free packaged foods — appealing to India’s rapidly growing health-oriented consumer base.
The brand focuses on everyday foods made without refined flour or artificial preservatives, targeting consumers seeking guilt-free alternatives.
The Rise of Better-For-You Food Brands
The capital will support:
✔ new product launches
✔ nationwide retail expansion
✔ marketing and brand building
✔ supply chain scale-up
Investors increasingly favour nutrition-led brands with clear demand, strong differentiation and loyal customer communities.
Health Is No Longer a Niche
Young consumers today actively seek:
• protein-rich foods
• clean ingredient lists
• low-sugar alternatives
This positions WickedGud and similar startups at the heart of India’s evolving food-as-wellness ecosystem.
